Broadcast — Campaign launch checklist

AUDIENCE
[ ] The recipient group matches this message.
[ ] Channel permissions and subscription preferences are accurate.
[ ] Contacts who should not receive this message are excluded.

MESSAGE
[ ] The business is clearly identified.
[ ] Personalization, dates, spelling, and links have been checked.
[ ] The recipient has one clear next step.
[ ] Opt-out instructions are included where appropriate.

DELIVERY
[ ] The date and timezone are correct.
[ ] A test message has been reviewed on a real device.
[ ] The final recipient group has been reviewed.

AFTER SENDING
[ ] Delivery results have been checked.
[ ] Failures and responses have been reviewed.
[ ] Improvements for the next campaign have been recorded.