Event and webinar reminders
Email the details, text a reminder the day before, and send a voice broadcast an hour before it starts.
Marketing automation
Text, voicemail, and call right from ActiveCampaign.
Connect ActiveCampaign once with its API URL and key. Then add a Broadcast step to any automation to send a text or picture message, drop a ringless voicemail, or start a voice broadcast, right next to the emails you already send.
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Formerly Call Loop. Trusted by over 45,000 people, organizations, and businesses.
What does the ActiveCampaign integration do?
Broadcast, formerly Call Loop, connects natively to ActiveCampaign. Add a Broadcast step to any automation to send a text or picture message, a ringless voicemail drop, or a voice broadcast, or trigger one with a webhook. Messages use the same credits as the rest of Broadcast, and plans start at $15 a month.
Overview
Add a text, a voicemail drop, or a call to any automation.
Broadcast connects to ActiveCampaign with the API URL and key from your ActiveCampaign developer settings. Once connected, your automations get Broadcast actions to send an SMS or MMS, send a ringless voicemail, send a voice broadcast (to live answers only, or to live answers and voicemail), and create or update the contact in Broadcast.
Prefer webhooks? Create a trigger message in Broadcast (text, voice, or ringless voicemail), choose the phone field, copy its webhook URL, and add a Webhook step where the message should go. Texts can carry ActiveCampaign contact fields, so each one reads as if it was written for that contact.
How it works
Connect ActiveCampaign in four steps.
- 01
Connect in Broadcast
In Broadcast, open Settings, then Integrations, and click Connect next to ActiveCampaign.
- 02
Paste your API URL and key
In ActiveCampaign, open Settings, then Developer. Copy the URL and the key and paste both into Broadcast.
- 03
Add the step to an automation
In the automation builder, add the Broadcast action (still listed as Call Loop) and choose SMS or MMS, ringless voicemail, or voice broadcast. Or add a Webhook step with a Broadcast trigger URL.
- 04
Test with your own number
Put yourself through the automation, check the text, the voicemail drop, and the call, then turn it on.
Use cases
What ActiveCampaign automations send with Broadcast.
Offers and launches
Follow the launch email with a text and a link, then a ringless voicemail drop in your own voice the next day.
Renewals and payments
Text a renewal or payment reminder at the same step as the email, with the contact’s name filled in.
Announcements to a whole segment
When a tag or a list puts contacts into the automation, every one of them gets the text, the voicemail, or the call.
One contact list in both tools
The create or update contact action keeps the contact in Broadcast too, so you can also send broadcasts and campaigns from Broadcast.
Keyword sign-ups
Text-to-join keywords build your list from print, stage, and radio, the easiest way to capture leads offline.
Automation
Ready-made Zaps.
- Send new or updated ActiveCampaign contacts to BroadcastBroadcast + ActiveCampaignUse this Zap
Messages ActiveCampaign users send with Broadcast.
[Brand]: Hi [first name], the workshop starts tomorrow at 1 pm ET. Your link: [link]. Reply STOP to opt out.
Hi, it’s [name] from [Brand]. I emailed you this morning about [offer]. It closes Friday, and I just texted you the link. Talk soon.
[Brand]: Hi [first name], your membership renews on [date]. Questions? Call us at [number]. Reply STOP to opt out.
Reviews left for Call Loop, now Broadcast.
Call Loop is a winner
“High impact automated systems which integrate simply and are reliable make Call Loop a winner for us. It makes following up so easy and autoamted.”
William A.William Avon Financial50% Opt-in Rate!
“I used Call Loop with an audience to collect email address and I was able to get 50% optin rate by having people text in their emails to me. It was so easy!”
Laurel G.Living Your LightStreamlines our SMS texting
“Call Loop streamlines SMS messaging sequences and boosts direct communication, making it easy for connecting with users effectively.”
James C.Director of Advertising Ops, Drive
Documentation
Start with the current integration guide.
The current ActiveCampaign connection and setup documentation are available below.
What can ActiveCampaign automations send through Broadcast?
Texts and picture messages (SMS and MMS), ringless voicemail drops, and voice broadcasts, either to live answers only or to live answers and voicemail. The integration can also create or update the contact in Broadcast. Each one is a step you add to an ActiveCampaign automation.
Do I use the native app or a webhook?
Either works. The native connection adds Broadcast actions to the ActiveCampaign automation builder. The webhook route uses a Broadcast trigger message, so you copy its webhook URL into a Webhook step in the automation. Both send to the phone field you choose.
What does it cost to message ActiveCampaign contacts?
Messages use the same credits as the rest of Broadcast. That is 1 credit per text up to 160 characters, 2 credits per picture message or voice memo, 2 credits per delivered voicemail drop, and 1 credit per minute of call (2 credits with press 1 transfer). Plans start at $15 a month for 250 credits, with a 14-day free trial.
Which ActiveCampaign contacts can I text or call?
Only contacts who agreed to hear from you on that channel. An email subscription is not consent to marketing texts or calls. Collect prior express written consent with the phone number, name your business in each message, include how to opt out, and honor STOP replies. Since the FCC’s 2022 ruling, a ringless voicemail to a cell phone is treated as a call. This is not legal advice.
Can I connect ActiveCampaign through Zapier instead?
Yes. A ready-made Zap sends new or updated ActiveCampaign contacts to Broadcast, and the Broadcast app on Zapier can also send texts, voicemail drops, and calls.
Get started for free.
Texts, picture messages, voicemail drops, and voice calls, all paid with the same credits. Cancel before day 14.