Welcome new subscribers
A Mailchimp form sign-up starts a campaign with a welcome text today and a voicemail drop in your own voice tomorrow.
Email marketing
Your Mailchimp list, now by text, voicemail, and call.
Connect Mailchimp with one login. Everyone who signs up through a Mailchimp form lands in a Broadcast list and can start a campaign of texts, voicemail drops, and calls. Emails collected by text go back to your Mailchimp audience, with tags.
14-day free trial · 30-day money-back guarantee on unused credits
Formerly Call Loop. Trusted by over 45,000 people, organizations, and businesses.
What does the Mailchimp SMS integration do?
Broadcast, formerly Call Loop, syncs contacts with Mailchimp both ways. Mailchimp form sign-ups land in a Broadcast list and can start texts, picture messages, ringless voicemail drops, and voice broadcasts; emails captured by text go back to your Mailchimp audience with tags. Plans start at $15 a month.
Overview
Contacts sync both ways.
From Mailchimp to Broadcast, when someone subscribes through a Mailchimp web form, the contact is added to the Broadcast list you choose within moments, with the Mailchimp contact ID kept to link both records. That list can start a campaign, so a new subscriber gets a welcome text and a voicemail drop without anyone importing a file.
From Broadcast to Mailchimp, when a contact gives you an email in Broadcast, for example by texting it to your keyword, Broadcast adds the email, first and last name, and phone number to the Mailchimp audience you pick, with the tags you choose. Your email list grows from the same texts, and each sync can be paused with a toggle.
How it works
Connect Mailchimp in three steps.
- 01
Connect your Mailchimp account
In Broadcast, open Settings, then Integrations, and click Connect next to Mailchimp. Log in to Mailchimp and click Allow.
- 02
Choose the direction
Send contacts to Mailchimp when an email is captured in Broadcast (pick the audience, phone field, and tags), or sync contacts to Broadcast when they sign up through a Mailchimp form (pick the phone field and list). Use both if you like.
- 03
Test it, then start a campaign
Send a test request with a phone number and email, or fill in your own form. Then use the Mailchimp form or the list as the trigger for a campaign of texts, voicemail drops, and calls.
Use cases
What Mailchimp users send with Broadcast.
Grow the email list by text
People text their email to your keyword from a stage, a flyer, or a radio spot, and Broadcast adds them to your Mailchimp audience with tags.
Event and webinar reminders
Email the invite from Mailchimp, then text the link the day before and send a voice broadcast an hour before it starts.
Offers and launches
Back up the promo email with a text and a link to the same people, then a ringless voicemail drop the next day.
Landline numbers too
Forms can collect mobile and landline numbers. Landlines can’t take texts, but they get your ringless voicemail or voice broadcast.
One campaign, several sources
A campaign can enroll people from a Mailchimp form and a Broadcast list at the same time, so everyone gets the same sequence.
Messages Mailchimp users send with Broadcast.
[Brand]: Thanks for joining, [first name]! Your free guide is in your inbox, and we’ll text you when new classes open. Reply STOP to opt out.
[Brand]: Thanks for texting GUIDE! Reply with your email address and we’ll send the guide there.
Hi, it’s [name] from [Brand]. Our live training starts today at 2 pm. I just texted you the link, so you can join from your phone. See you there.
Reviews left for Call Loop, now Broadcast.
50% Opt-in Rate!
“I used Call Loop with an audience to collect email address and I was able to get 50% optin rate by having people text in their emails to me. It was so easy!”
Laurel G.Living Your Light24% boost in webinar attendance
“To remind people of my webinars, I've increased my show rate by 24%. Using Call Loop we consistently make $3,000 - $5,000 more each webinar.”
Brian B.CEO, REIFuzeCall Loop is a winner
“High impact automated systems which integrate simply and are reliable make Call Loop a winner for us. It makes following up so easy and autoamted.”
William A.William Avon Financial
Documentation
Start with the current integration guide.
The current Mailchimp connection and setup documentation are available below.
Does the Mailchimp integration sync contacts both ways?
Yes. Contacts who subscribe through a Mailchimp web form are added to the Broadcast list you choose, and contacts who give you an email in Broadcast are added to your Mailchimp audience with their email, name, phone number, and tags. Each direction is its own action, and either one can be turned off with a toggle.
Can a Mailchimp sign-up start a text campaign?
Yes. Use a Mailchimp form submission as the enrollment trigger of a Broadcast campaign, map the phone field, and every new subscriber enters the sequence of texts, voicemail drops, and calls. One campaign can also enroll people from a Mailchimp form and a Broadcast list at once.
What does it cost to message Mailchimp subscribers?
Messages use the same credits as the rest of Broadcast. That is 1 credit per text up to 160 characters, 2 credits per picture message or voice memo, 2 credits per delivered voicemail drop, and 1 credit per minute of call (2 credits with press 1 transfer). Plans start at $15 a month for 250 credits, with a 14-day free trial.
Can I text everyone on my Mailchimp list?
No. An email subscription is not permission to text or call. Add a phone field with clear SMS consent wording to your Mailchimp form, name your business in each message, include how to opt out, and honor STOP replies. Since the FCC’s 2022 ruling, a ringless voicemail to a cell phone is treated as a call. This is not legal advice.
Get started for free.
Texts, picture messages, voicemail drops, and voice calls, all paid with the same credits. Cancel before day 14.