Event and webinar reminders
Marketo sends the invite; Broadcast texts the link the day before and sends a voice broadcast as it starts.
Marketing automation
Marketo, now with texts, voicemail drops, and calls.
Marketo connects to Broadcast by webhook. Create the webhook in Marketo with a Broadcast trigger URL and the person’s tokens, add a Call Webhook step to a smart campaign, and everyone who reaches it gets the text, the voicemail drop, or the call, next to your Marketo emails.
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Formerly Call Loop. Trusted by over 45,000 people, organizations, and businesses.
How does Broadcast connect to Marketo?
By webhook. Broadcast, formerly Call Loop, gives you a trigger URL that you add to a Marketo webhook with the person’s tokens. A Call Webhook step in a smart campaign then sends each person a text, a picture message, a ringless voicemail drop, or a voice broadcast. Plans start at $15 a month.
Overview
One webhook for each message.
Marketo connects to Broadcast by webhook, not a native app. In Broadcast, create a custom trigger with the message, which can be a text or picture message, a ringless voicemail drop, or a voice broadcast. Broadcast gives you a webhook URL for it.
In Marketo, create a webhook with that URL and insert the person’s tokens for phone, first name, last name, and email. Add a Call Webhook step to any smart campaign, and Broadcast sends the message to each person who reaches it. A campaign webhook URL can enroll people in a Broadcast series instead, and an inbound webhook URL can add them to a Broadcast list.
How it works
Connect Marketo in three steps.
- 01
Create a custom trigger
In Broadcast, open Triggers, create a custom trigger, and write the text or choose the voicemail or voice recording. Copy its webhook URL.
- 02
Create the webhook in Marketo
In Marketo Admin, open Webhooks and create a new one. Paste the URL and add the parameters phone, first, last, and email, each filled with a Marketo person token [CONFIRMAR: request type, GET as in the help article].
- 03
Add it to a smart campaign
Add a Call Webhook flow step that uses it, send a test record with your own number through, and activate the campaign.
Use cases
What Marketo teams send with Broadcast.
A voicemail drop next to the email
Add a ringless voicemail step after an email in a nurture program, in your own voice or from an audio file per person.
Announcements to a segment
A text and a voice broadcast to everyone a smart list picks out, for news that cannot wait for email.
Grow a text list from Marketo forms
Send form fills with SMS consent to a Broadcast list through an inbound webhook, ready for your texts and campaigns.
Messages Marketo teams send with Broadcast.
[Brand]: Hi [first name], our live session is tomorrow at 1 pm ET. Add it to your calendar: [link]. Reply STOP to opt out.
Hi [first name], it’s [name] from [Brand]. I sent you our new pricing guide by email this morning. Call me at [number] if you’d like to walk through it.
[Brand]: Registration for [event] closes Friday. Save your seat: [link]. Reply STOP to opt out.
Reviews left for Call Loop, now Broadcast.
Call Loop is a winner
“High impact automated systems which integrate simply and are reliable make Call Loop a winner for us. It makes following up so easy and autoamted.”
William A.William Avon Financial24% boost in webinar attendance
“To remind people of my webinars, I've increased my show rate by 24%. Using Call Loop we consistently make $3,000 - $5,000 more each webinar.”
Brian B.CEO, REIFuzeStreamlines our SMS texting
“Call Loop streamlines SMS messaging sequences and boosts direct communication, making it easy for connecting with users effectively.”
James C.Director of Advertising Ops, Drive
Documentation
Start with the current integration guide.
The current Marketo connection and setup documentation are available below.
Is there a native Marketo app?
No. Marketo connects through its own webhooks. You paste a Broadcast trigger URL into a Marketo webhook, add the person’s tokens, and call it from a smart campaign. Each message type (text, voicemail drop, voice broadcast) has its own trigger URL.
What does it cost to message Marketo leads?
Messages use the same credits as the rest of Broadcast, with 1 credit per text up to 160 characters, 2 credits per picture message or voice memo, 2 credits per delivered voicemail drop, and 1 credit per minute of call (2 credits with press 1 transfer). Plans start at $15 a month for 250 credits, with a 14-day free trial.
Which Marketo leads can I text or voicemail?
Only people who agreed to hear from you that way. An email opt-in is not consent for marketing texts, which need prior express written consent, and the FCC treats ringless voicemail as a call. Name your business, include how to opt out, and honor STOP replies. This is not legal advice.
Get started for free.
Texts, picture messages, voicemail drops, and voice calls, all paid with the same credits. Cancel before day 14.