Branded links
Replace a generic shortened URL with a domain specific to your organization, so every link you send reflects your business.
Branded short links on your own domain.
Put your own short domain on every link you send by text, and see which contacts clicked. Your first domain is included on every plan.
14-day free trial · 30-day money-back guarantee on unused credits
Formerly Call Loop. Trusted by over 45,000 people, organizations, and businesses.
What is a branded short link?
A branded short link is a shortened URL on your own domain instead of a generic shortener. Broadcast, formerly Call Loop, includes your first short domain on every plan, tracks clicks down to the contact, and uses it in every text you send from broadcasts, triggers, and campaigns.
Why it matters
Why pick our dedicated short URL domain services?
Increased trust
Recipients are more likely to click a link from a domain they recognize instead of an unfamiliar shortener.
Simple setup
Connect your organization’s domain once, and it’s ready to use across all of your broadcasts, triggers, and campaigns going forward.
What it is
What is a dedicated short URL domain and why does it matter?
Trusted branding
An organization-specific short URL domain replaces a generic link shortener with your own web address, keeping every message consistent with your brand.
Higher click-through rates
Recipients are more likely to click a link they recognize, which can improve engagement across your campaigns.
Improved deliverability
Carriers and spam filters are more cautious with generic shortened links. A branded domain helps signal legitimacy.
One-time setup
Once your organization’s domain is connected, it works automatically across every campaign, with no need to set it up again.
Professional first impression
A branded link is often the first thing a recipient sees. A domain specific to your organization helps make that first impression a strong one.
Benefits
Benefits of dedicated short URL domain services
Consistent brand presence
Every link reflects your business, reinforcing recognition and trust with every message you send.
Set it and forget it
Connect your organization’s domain once and it applies automatically going forward, with no extra steps needed for future campaigns.
See who clicked
Every short link counts clicks down to the contact, in broadcasts, triggers, and campaigns, so your next text, voicemail drop, or call can go to the people who clicked.
How it works
How do I get a dedicated short URL domain?
- 01
Add your domain
Enter the domain you want for short links in your Broadcast account settings. Your first domain is self-serve and included on every plan, with a setup video to guide you, and each extra domain for another brand or location is $20 a month.
- 02
Verify ownership
Update your DNS records to point the domain to Broadcast, which confirms you own it and connects it securely over HTTPS. Once the records are in place, the domain is ready to use for your short links.
- 03
Apply to campaigns
There is nothing to set up for each send. Your domain is used automatically for every short link in your broadcasts, triggers, and campaigns, so every link carries your brand, no matter who on your team sends it.
- 04
Send and track
Send your texts with branded short links that people recognize, then see clicks down to the contact from your dashboard. Send your next text, voicemail drop, or call to the people who clicked.
Integrations
Works with the tools you already use.
ZapierConnect Broadcast to thousands of apps via Zapier. Add contacts and send texts, ringless voicemail, and voice broadcasts when something happens in another app, with no code.
ClickFunnelsThe easiest way to connect ClickFunnels. Build a form in Broadcast, paste it into your funnel, and every signup joins your list with consent and double opt-in, ready for texts, voicemail drops, and calls.
LeadpagesDrop a Broadcast web form into your Leadpages landing and webinar pages. Each signup joins your list and gets the texts, voicemail drops, and voice broadcasts you set up.
HubSpotSend texts and ringless voicemail drops from HubSpot Workflows, plus voice broadcasts with press 1 transfer. Every message is logged on the contact’s HubSpot timeline.
Common uses
6 common uses of a dedicated short URL domain
Single-brand businesses
Give your entire organization one consistent, branded domain for every link you send.
Professional client-facing messaging
Present a polished, recognizable link in every message sent to clients or customers.
Internal team communications
Use a trusted, organization-specific domain for internal SMS notifications and alerts.
Several brands or locations
Add a domain for each brand or location for $20 a month each; our team sets up the additional domains for you.
Improved deliverability for a single brand
Build trust with carriers and recipients using one consistent, recognized domain across all sends.
Consistent link branding
Keep every broadcast link uniform across your organization, regardless of who sends it.
Is there a cost for using an organization-specific short URL domain?
Your first custom short domain is included on every plan at no extra charge. Each additional domain costs $20 a month.
Can I see who clicked my links?
Yes. Short links track clicks down to the contact in every broadcast, trigger, and campaign, so you can send the next message to the people who clicked.
Do I need to configure DNS settings?
Yes. Your domain needs to be pointed to Broadcast via your DNS settings before it can be used for short links.
Can I change my organization’s domain after it’s connected?
Yes. You can update your domain at any time from your account settings, though existing links using the previous domain may stop resolving correctly.
Can different teams or brands use different domains?
One domain applies across your organization. For other brands or locations, add more domains for $20 a month each, and our team sets them up for you.
Keep exploring
Nearby capabilities.
These tend to be set up alongside it.
Get started for free.
Texts, picture messages, voicemail drops, and voice calls, all paid with the same credits. Cancel before day 14.