Add a personal touch
Easily personalize your text messages with names, contact information, or custom fields to add an extra personal touch.
Personalized SMS at scale, every name filled in.
Write one message and Broadcast fills in each contact’s first name, last name, or any custom field you keep, for your whole list or one segment. The same fields work in text-to-speech voicemail drops and calls.
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Formerly Call Loop. Trusted by over 45,000 people, organizations, and businesses.
What is personalized SMS?
Personalized SMS is one text written with merge fields, such as a first name or an appointment date, that Broadcast fills in for each contact as it sends. Broadcast, formerly Call Loop, uses the same fields in picture messages, ringless voicemail drops, and voice broadcasts. Plans start at $15 a month for 250 credits.
Why it matters
Why pick Broadcast for sending personalized SMS messages?
Import contacts from a CSV file
Import contact data and mobile numbers from a CSV file (save an Excel sheet as CSV) right into your groups, with custom fields for text, numbers, dates, and links.
Include names in messages
Messages become more personal when you add your contact’s name. Use a merge field [FNAME] and we’ll insert the name in your SMS.
What it is
What is a personalized SMS and why does it matter?
Higher engagement rates
Custom SMS messages typically have higher engagement rates compared to generic mass texting. Personalized texts are more likely to capture attention and prompt a response.
Improved customer relationships
By sending personalized messages, you can foster stronger relationships with your customers. Personalized texts show that you understand and value your customers, enhancing their loyalty and trust in your brand.
Fields from the tools you already use
Fill fields from your CSV import, a web form, a keyword reply that asks for a name and email, or an integration such as HubSpot, Keap, or ClickBank, so each message uses what you already know.
Better customer feedback
Using custom SMS messages allows you to gather valuable feedback from your customers. Personalized texts that encourage responses can provide insights into customer preferences and satisfaction, helping you refine your products and services.
Benefits
Benefits of using personalized SMS messages
Personal in every channel
Merge fields work in texts and picture messages, and in text-to-speech audio for ringless voicemail drops and voice broadcasts, so a voicemail can say the contact’s name too. Cloned voices do not support merge fields.
Improved relationships and efficient communication
Sending personalized messages helps foster stronger relationships with customers by showing that you understand and value them. This enhances loyalty and trust in your brand. Additionally, custom text messaging allows for efficient and scalable communication. Automating personalized templates enables businesses to send targeted messages to large contact lists without sacrificing personalization, streamlining workflows and saving time.
How it works
How do I use personalized SMS messages?
- 01
Collect customer data
Gather phone numbers and the details you want to use, such as names, purchase history, and preferences. They can come from a CSV import, a web form, a keyword reply that asks for a name and email, or HubSpot, Keap, or ClickBank.
- 02
Segment your audience
Keep contacts in lists and filter by any field you keep, such as a city, a last purchase, or a renewal date, to build each segment. Custom fields can hold text, numbers, dates, date and time, or links, so each segment matches what you know.
- 03
Customize message fields
Add merge fields like [FNAME], or any custom field such as [RecentPurchaseProduct], where each detail should appear. Filled-in fields count toward the length, so a long name or field can push a text past 160 characters and use another credit.
- 04
Craft personalized messages
Write one message for each segment, greet each contact by name, and offer the product or service that fits what you know about them. Add a picture if it helps, and use the same fields in text-to-speech voicemail drops and calls, except with cloned voices.
- 05
Automate message delivery
Send the broadcast now or schedule it for later, or put the message in an automated campaign timed by the dates saved on each contact, such as an appointment or a renewal. Broadcast fills in the details for each contact as it sends.
- 06
Monitor and optimize campaigns
After each send, see how many messages were delivered, failed, or are still pending, and who unsubscribed. Read the replies, see which contacts clicked your tracked links, and adjust the fields and offers you use in the next send.
Integrations
Works with the tools you already use.
ActiveCampaignAdd texts, picture messages, ringless voicemail, and voice broadcasts to your ActiveCampaign automations, with a native app action or a webhook step.
HubSpotSend texts and ringless voicemail drops from HubSpot Workflows, plus voice broadcasts with press 1 transfer. Every message is logged on the contact’s HubSpot timeline.
KeapAdd texts, ringless voicemail drops, and voice broadcasts to Keap campaigns with one HTTP Post, and build your list from text messages with text-to-join keywords.
MailchimpTwo-way contact sync with Mailchimp. Form sign-ups land in a Broadcast list for texts, voicemail drops, and calls, and emails captured by text go back to your Mailchimp audience.
OntraportOntraport connects to Broadcast by webhook. Send texts, picture messages, ringless voicemail drops, and voice broadcasts from Automations and Sequences, with the contact’s name filled in.
Common uses
Top 5 common uses of personalized SMS messages
VIP customer acknowledgment
Businesses use personalized SMS to identify and reward high-value or VIP customers with exclusive deals, priority service, or early access to sales, increasing retention.
Event-based check-ins
Personalized SMS can be used during events, allowing organizers to send personalized check-in details, seat information, or special instructions tailored to the attendee’s preferences or status.
Renewal reminders
Service-based businesses can send personalized reminders for subscription or membership renewals, addressing the recipient directly and including customized offers or incentives for renewal.
Local offers
Send offers by city, store, or service area using a location field you keep, so each contact sees the deal for the place they shop.
Seasonal or occasion-based greetings
Businesses can send personalized holiday greetings, offering customers tailored seasonal discounts or promotions based on their previous purchases or interests, strengthening brand loyalty.
How much does a personalized text cost?
The same as any text, 1 credit per 160 characters and 2 credits for a picture message. Filled-in fields count toward the length, so a long name or field can push a text past 160 characters. Plans start at $15 a month for 250 credits, with unlimited users and contacts.
How do I send a personalized mass text?
Import your contacts from a CSV file or connect a tool such as HubSpot or Keap. Write one message with merge fields like [FNAME], choose your list or a segment, and send now or schedule it. Broadcast fills in each contact’s details as it sends.
Which fields can I use?
Name, phone, email, and any custom field you add (text, number, date, date and time, or a link). Fields can come from your import, a web form, a keyword reply that asks for a name and email, or integrations such as HubSpot, Keap, and ClickBank.
Can I personalize voicemail drops and calls?
Yes. Text-to-speech audio for ringless voicemail and voice broadcasts can include merge fields, so the message can say each contact’s name. Merge fields are not available with a cloned voice.
Do I need consent to text my list?
Yes. Marketing texts need prior express written consent. Broadcast includes opt-out keywords, double opt-in, quiet hours in each contact’s time zone, and do-not-call scrubbing. This is not legal advice.
Keep exploring
Nearby capabilities.
These tend to be set up alongside it.
Get started for free.
Texts, picture messages, voicemail drops, and voice calls, all paid with the same credits. Cancel before day 14.