A keyword people remember
Put WIN, or your own word, on signs, receipts, radio spots, and event screens. Each keyword fills its own group, so you see which promotion brought the entries.
Text-to-win contests, by the rules.
Put a keyword on a sign, a radio spot, or a stage. People text it to enter, get your reply with the rules right away, and join your list only if they say yes. Contests run on a dedicated short code, and Broadcast helps you apply for one.
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Formerly Call Loop. Trusted by over 45,000 people, organizations, and businesses.
What is a text-to-win contest?
A text-to-win contest lets people enter a giveaway by texting a keyword. With Broadcast, formerly Call Loop, every entry gets an instant reply with your rules, entrants join your list only if they reply YES, and you text the winner. Contests run on a dedicated short code, with official rules.
Why it matters
What a text-to-win contest needs.
An instant entry reply
Confirm every entry the moment it arrives, with a link to your official rules.
Opt-in kept separate
Entering is not signing up. Ask entrants to reply YES if they want your texts after the contest, and only the people who confirm join your list.
Name and email by text
Ask for a name and email in the reply so you can reach the winner, and save them to the contact.
A message for the winner and everyone else
Pick the winner from the entries and text them. Then send the people who opted in a thank-you offer by text, picture message, or voicemail drop.
A dedicated short code
Carriers do not accept contests on toll-free numbers. Broadcast helps coordinate your dedicated short code application, which typically takes 8 to 12 weeks.
How it works
How to set up a text-to-win contest.
- 01
Write the official rules
Write how to enter, the prize, the end date, how the winner is picked, and who can enter, then have the rules reviewed. Post them online, since every entry gets an instant reply with a link to your official rules. This is not legal advice.
- 02
Get the short code ready
Carriers do not accept contests on toll-free numbers, so contests run on a dedicated short code. Apply early, since approval typically takes 8 to 12 weeks, and Broadcast helps coordinate the application. A short code has its own monthly cost.
- 03
Promote the keyword
Put WIN, or your own word, on signs, receipts, packaging, radio, and the stage, with “Msg and data rates may apply. Reply STOP to cancel.” Each keyword fills its own group, so you see which promotion brought in the entries.
- 04
Pick and notify the winner
When entries close, pick the winner from the keyword group and text them, using the name and email they sent if you asked for it. Then send a thank-you offer by text, picture message, or voicemail drop to everyone who replied YES.
Integrations
Works with the tools you already use.
ClickFunnelsThe easiest way to connect ClickFunnels. Build a form in Broadcast, paste it into your funnel, and every signup joins your list with consent and double opt-in, ready for texts, voicemail drops, and calls.
LeadpagesDrop a Broadcast web form into your Leadpages landing and webinar pages. Each signup joins your list and gets the texts, voicemail drops, and voice broadcasts you set up.
UnbounceAdd a Broadcast web form to your Unbounce landing pages and grow an opted-in list for texts, voicemail drops, and voice broadcasts.
MailchimpTwo-way contact sync with Mailchimp. Form sign-ups land in a Broadcast list for texts, voicemail drops, and calls, and emails captured by text go back to your Mailchimp audience.
ClickBankNative ClickBank integration. Sales, rebills, refunds, chargebacks, and cart abandons start texts, voicemail drops, and calls, and each campaign shows the revenue it brought back.
Common uses
What businesses give away with text to win.
Radio and live events
A keyword read on air or shown on stage, with a reply to every entry and a separate opt-in for future texts.
Openings and launches
Give away the new product or a grand opening prize, and invite entrants to join your list for future offers.
Seasonal giveaways
Holiday and back-to-school prizes, with a picture message of the prize and a reminder before entries close.
Reviews left for Call Loop, now Broadcast.
It was crucial to our campaign
“Call Loop was a crucial part of building our Car Giveaway campaign. It's an easy and effective way to get people to sign up!”
Brian O.Valley Hi ToyotaText to join keywords work great!
“Call Loop seamlessly integrates with our client radio campaigns, effortlessly starting follow-up sequences via text keywords.”
Will S.Digital Marketing Administrator, Thomas Transformed my lead generation
“Call Loop has transformed my speaking engagements. Leads can easily type a keyword to receive valuable content via text.”
Jenna R.Brave Masters
How does a text-to-win contest work?
People text your keyword to your short code to enter. Broadcast replies right away with the entry confirmation and a link to your rules, saves the entry to that keyword’s group, and can ask for a name and email. When the contest ends, you pick the winner from the entries and text them.
Can I run a text-to-win contest on a toll-free or local number?
Not on a toll-free number. Toll-free verification rejects sweepstakes, contests, and prize awards. Carriers expect contests on a dedicated short code, which Broadcast helps you apply for. Approval typically takes 8 to 12 weeks, so plan ahead.
Can I keep texting people after the contest?
Only the people who agreed to it. Entering a contest is not consent to marketing texts, so ask entrants to reply YES to join your list, and say what they will get and how often. This is not legal advice.
What does a text-to-win contest cost?
Each text costs 1 credit per 160 characters, a picture message 2, and a ringless voicemail 2 per delivered drop, all from the same credits. Plans start at $15 a month for 250 credits. A dedicated short code has its own monthly cost; talk to sales for a quote.
Keep exploring
Nearby capabilities.
These tend to be set up alongside it.
Get started for free.
Texts, picture messages, voicemail drops, and voice calls, all paid with the same credits. Cancel before day 14.