Get a dedicated 5 or 6 digit short code for your business, with Broadcast coordinating the application with the carriers. Use it for keyword sign-ups, contests and sweepstakes, and texts to your whole list, with replies, name and email capture, and automated campaigns in the same account.
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Formerly Call Loop. Trusted by over 45,000 people, organizations, and businesses.
Yes. Broadcast, formerly Call Loop, offers dedicated SMS short codes, 5 or 6 digit numbers for keyword sign-ups, contests, and high-volume texting, and coordinates the carrier application, which takes 8 to 12 weeks. Every plan also includes a toll-free or 10DLC number, usually approved in 1 to 7 days, plus ringless voicemail and voice broadcasts.
Why it matters
Tell us your volume and use case, and Broadcast coordinates the dedicated short code application with the carriers. Approval typically takes 8 to 12 weeks, and you can text from the number included in your plan while you wait.
A short code is easy to say on the radio, print on a sign, or show on screen. People text your keyword, get an instant reply, and join your list, and the name and email they send are saved to their contact.
Carriers do not accept contests and sweepstakes on toll-free numbers and expect them on a dedicated short code. Short codes also suit national brands and very large, frequent sends.
What it is
One 5 or 6 digit short code that belongs to your business alone. Shared short codes, where many businesses used one number, are no longer allowed.
Choose a vanity code that spells or repeats something memorable for your brand, or take an assigned random one. Vanity codes cost more to lease.
Keywords add people to a group and send an instant reply. When people answer your texts, you see who replied and can write back from the same short code.
A keyword can start a campaign of texts, voicemail drops, and calls, each with the delay you choose, so new sign-ups get a welcome without anyone sending it by hand.
Opt-out keywords, double opt-in, and quiet hours work on your short code as on any number. Carriers review how people opt in and your sample messages before approval. This is not legal advice.
Benefits
A 5 or 6 digit number. Leased monthly, with setup fees and 8 to 12 weeks of carrier approval. Best for contests, sweepstakes, and national brands sending very high volume.
A 10 digit number with an 800-style prefix. Needs toll-free verification, usually approved within a week. Included with every plan, and a good fit for list-wide texts and for ringless voicemail at scale.
A local 10 digit number registered under A2P 10DLC. Needs a US EIN, and approval usually takes 1 to 7 days. Included with every plan, and a good fit when you want a local area code.
How it works
Tell us what you send, how often, and to how many people. If a toll-free or 10DLC number fits better, we will tell you, since it is approved faster and costs less.
Broadcast coordinates the application, including your use case, how people opt in, and sample messages. Approval typically takes 8 to 12 weeks, so apply early, especially before a contest or a launch.
Every plan includes your first SMS number. Register it, build your list with forms and keywords, and start texting while your short code is reviewed, so you do not lose those weeks.
Put your keyword on signs, ads, and broadcasts, send texts to your whole list or a segment, and let keyword replies and campaigns go out on their own. Voicemail drops and calls use your verified caller ID and the same credits.
Integrations
ClickFunnelsThe easiest way to connect ClickFunnels. Build a form in Broadcast, paste it into your funnel, and every signup joins your list with consent and double opt-in, ready for texts, voicemail drops, and calls.
LeadpagesDrop a Broadcast web form into your Leadpages landing and webinar pages. Each signup joins your list and gets the texts, voicemail drops, and voice broadcasts you set up.
MailchimpTwo-way contact sync with Mailchimp. Form sign-ups land in a Broadcast list for texts, voicemail drops, and calls, and emails captured by text go back to your Mailchimp audience.
ZapierConnect Broadcast to thousands of apps via Zapier. Add contacts and send texts, ringless voicemail, and voice broadcasts when something happens in another app, with no code.
HubSpotSend texts and ringless voicemail drops from HubSpot Workflows, plus voice broadcasts with press 1 transfer. Every message is logged on the contact’s HubSpot timeline.Common uses
Text-to-win entries with the rules in the first reply. Carriers expect these on a dedicated short code, not a toll-free number.
A short keyword and a short number that people can remember after hearing them once, for sign-ups at events, on air, and in stores.
Offers and announcements to a very large list, sent often, from one number people recognize.
Schedule changes, closures, and urgent updates to everyone at once, with a voicemail drop or a call for the people a text does not reach.
Yes. Broadcast offers dedicated short codes and coordinates the application with the carriers, which typically takes 8 to 12 weeks. Talk to our team about your volume and use case, and we will tell you whether a short code or your included toll-free or 10DLC number fits better.
A 5 or 6 digit number that businesses lease for texting in the US. Each one belongs to a single business, since shared short codes are no longer allowed, and every carrier must approve the program before it sends. A vanity short code is chosen to be memorable; a random one is assigned.
For contests and sweepstakes, yes, since carriers do not accept them on toll-free numbers. For most list-wide texts, your included toll-free or 10DLC number works, with keywords, web forms, and automated campaigns, and is usually approved in 1 to 7 days.
A short code is leased monthly, with a setup fee, and a vanity code costs more than a random one. Talk to our team for current pricing. Carrier fees are passed through at cost and billed separately. Plans start at $15 a month for 250 credits.
A short code typically takes 8 to 12 weeks. A 10DLC or toll-free number usually takes 1 to 7 days.
Keep exploring
These tend to be set up alongside it.
Texts, picture messages, voicemail drops, and voice calls, all paid with the same credits. Cancel before day 14.