Your data, where it starts
New sign-ups, orders, and account changes happen in your own app or database. The API brings them into Broadcast as they happen, so nobody exports and uploads a list again.
Connect your own software with the Broadcast API.
Add contacts, apply tags, and send text messages from your own app, CRM, or website, then check that each message was delivered. The API is included on the $99 a month plan, and you can try it during your 14-day free trial.
14-day free trial · 30-day money-back guarantee on unused credits
Formerly Call Loop. Trusted by over 45,000 people, organizations, and businesses.
Does Broadcast have an API?
Yes. Broadcast, formerly Call Loop, has a public API for adding contacts, applying tags, sending text messages, and checking delivery from your own software. It is included on the $99 a month plan, and you can try it during the 14-day free trial.
Why it matters
Why connect your software to Broadcast.
Access you control
Each connection uses a personal access token with only the permissions you pick. A token can add contacts without sending messages, or send messages without reading your list.
Docs you can try first
Every request is listed in a live reference where your developer can paste a token and send a test before writing any code.
How it works
How to start using the API.
- 01
Start a trial or pick the plan
The API is included on the $99 a month plan, with 2,500 credits each month. You can also use it during your 14-day free trial to build and test your connection before you pay.
- 02
Create an access token
In your Broadcast settings, open Personal Access Tokens and create a token. Pick only the permissions your connection needs, such as contacts or messages, and store the token somewhere safe.
- 03
Test the requests
Open the API reference linked from our help center, paste your token, and send a test text to your own phone. Then look up the message to confirm it was delivered.
- 04
Connect your software
Your developer adds the same requests to your app, CRM, or website. From then on, contacts, tags, and texts move into Broadcast on their own.
Integrations
Works with the tools you already use.
ZapierConnect Broadcast to thousands of apps via Zapier. Add contacts and send texts, ringless voicemail, and voice broadcasts when something happens in another app, with no code.
HubSpotSend texts and ringless voicemail drops from HubSpot Workflows, plus voice broadcasts with press 1 transfer. Every message is logged on the contact’s HubSpot timeline.
ShopifyConnect Shopify with triggers and webhooks. Shopify events add customers to Broadcast lists and can start texts, picture messages, voicemail drops, and calls.
Common uses
What teams build with the API.
Sign-ups from your app or website
Add each new customer as a contact with the right tag the moment they sign up, ready for your welcome campaign.
Texts when something changes
Send a text when an order ships, an appointment is booked, or an account needs attention, straight from the system where it happens.
One list across your tools
Keep contacts and tags in Broadcast in step with your CRM or database, so every campaign goes to the right people.
Delivery checks in your reports
Look up each message to confirm it was delivered and show the result in your own dashboards or support tools.
More on connecting your tools.
Does Broadcast have an API?
Yes. Broadcast, formerly Call Loop, has a public API that lets your software add contacts, apply tags, send text messages, and check whether each message was delivered.
How much does the API cost?
The API is included on the $99 a month plan, which comes with 2,500 credits each month. You can also use it during the 14-day free trial.
Where is the API documentation?
Our help center has a guide to creating a token and sending your first request, with a link to the full API reference, where you can test every request.
How is the API secured?
Each connection uses a personal access token that you create in your settings. Tokens have scopes, so each one can only reach the parts of your account you allow.
Do I need a developer to connect my tools?
For the API, yes. If your tools are on Zapier or HubSpot, our integrations connect them without code.
Keep exploring
Nearby capabilities.
These tend to be set up alongside it.
Get started for free.
Texts, picture messages, voicemail drops, and voice calls, all paid with the same credits. Cancel before day 14.